Shopify Analytics Overview (Simple Explanation)
The Analytics section in Shopify helps you understand how much money your store is making and how customers are visiting your website.
This dashboard is mainly used to:
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Track daily sales
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Compare performance over time
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Identify best-selling products
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Understand visitor traffic
How to Open Shopify Analytics
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Log in to Shopify Admin
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From the left-side menu, click Analytics
You will land on the Analytics Overview page.
Gross Sales (Top Small Card)
At the top of the Analytics page, you will see a small card called Gross Sales.
What Gross Sales Means
Gross Sales = Total sales value before discounts, refunds, or returns.
What This Card Shows
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Big number → Today’s total gross sales
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Green % → Sales increased compared to the previous period
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Red % → Sales decreased compared to the previous period
How to View More Details
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Hover your mouse over the mini line graph to see exact sales at different times
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Change the date range at the top (Today, Yesterday, Last 7 days, Last 30 days, etc.)
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The Gross Sales card updates instantly based on the selected date
Total Sales Over Time (Large Line Chart)
This is the main sales performance chart on the Analytics page.
Where to Find It
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Scroll slightly on the Analytics page
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Look for the chart titled Total sales over time
What the Chart Shows
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Blue solid line → Actual sales for the selected date range
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Dotted line → Previous period comparison (only visible if comparison is enabled)
How to Read the Chart
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Move your mouse over any point on the line
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A popup will show the exact ₹ sales amount at that time
Show / Hide Lines
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Below the chart, you will see small colored dots (legend)
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Click on these dots to hide or show chart lines
Update the Chart
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Change the date range at the top (Today, Last 7 days, Last 30 days, etc.)
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The chart refreshes automatically
Understanding the Numbers List (Right Side of Charts)
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Each row shows a sales value on the right
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The green percentage (%) indicates growth
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The red percentage (%) indicates decline
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Scroll inside the box if all rows are not visible
Total Sales by Product (Right Column)
This section shows which products generated the most revenue.
Where to Find It
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On the right side of the Analytics page
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Look for Total sales by product
How to Read It
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Each blue bar represents a product
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Longer bar = higher sales
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₹ value shown on the right side of each product
Extra Actions
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Scroll inside the card to see more products
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Click on a product name to open that product’s page in Shopify
Sessions Over Time (Visitor Traffic)
This chart shows how many people visited your store during the selected date range.
Where to Find It
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Scroll down on the Analytics page
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Look for Sessions over time
What It Shows
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Big number (top-left) → Total sessions in the selected period
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Blue solid line → Actual visitor sessions
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Dotted line → Previous period comparison (if enabled)
How to See Exact Data
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Hover over the line to see exact session count at any time
Update the Chart
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Change the date range at the top
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The chart updates automatically
✅ Best Practices for Store Owners
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Check Analytics daily for sales tracking
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Use Last 7 days / Last 30 days for trend analysis
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Monitor top products to plan inventory
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Compare periods to measure campaign performance