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Dashboard Overview

Dashboard Overview

After logging in to your Shopify account, you will land on the Home page of the Shopify Admin Dashboard. This dashboard acts as the control center of your online store, where you can monitor performance and manage daily operations.

Below is a simple explanation of each section in the Shopify dashboard to help you navigate it confidently.

Sidebar Navigation

The left-side menu provides access to all important areas of your Shopify store.

Home

The Home page is the default landing screen after login. It gives you a quick overview of your store’s current status, including:

  • Recent sales and orders

  • Website visits and traffic

  • Store performance insights

  • Important setup reminders and alerts

  • Shopify recommendations to improve store performance

This section helps you take quick action based on real-time store data.

Orders

The Orders section allows you to manage all customer orders, including:

  • New and ongoing orders

  • Order processing and fulfillment

  • Cancellations, returns, and refunds

  • Abandoned checkouts (customers who added products to cart but did not complete payment)

You can follow up on abandoned carts using reminders or offers to increase conversions.

Products

The Products section is where you manage your store inventory. You can:

  • Add new products

  • Edit product details (price, description, images, variants)

  • Manage stock levels

  • Organize products using categories and collections

Keeping this section updated ensures accurate product listings and availability.

Customers

The Customers section gives you a complete view of your buyers. From here, you can:

  • View customer profiles

  • Check order and purchase history

  • Segment customers into groups

  • Use customer data for targeted marketing and offers

This helps build better customer relationships and repeat sales.

Analytics

The Analytics section shows detailed reports about your store’s performance, such as:

  • Sales and revenue reports

  • Website traffic sources

  • Conversion rates

  • Customer behaviour and trends

These insights help you make data-driven decisions to grow your business.

Marketing

In the Marketing section, you can create and manage marketing campaigns directly from Shopify, including promotions, ads, and automated marketing tools.

Discounts

The Discounts section allows you to create and manage offers, including:

  • Discount codes

  • Automatic discounts

  • Usage tracking and performance review

This helps you plan better promotions and increase sales during offers and festive seasons.

Sales Channels

The Sales Channels section shows all platforms where your products are sold. By default, it opens the Online Store channel.

From here, you can:

  • Customize your website

  • Manage additional sales channels such as Facebook, Instagram, WhatsApp, or marketplaces (if connected)

Each sales channel can be managed individually from this section.

Apps

The Apps section lets you enhance your store by installing tools from the Shopify App Store, such as:

  • Marketing and WhatsApp automation

  • Inventory and order management

  • Customer support and reviews

Apps help you customize Shopify as per your business requirements.

Settings

The Settings section is where you manage important store configurations, including:

  • Payment methods (UPI, cards, COD, etc.)

  • Shipping zones and delivery charges

  • Tax settings (GST)

  • Legal pages (Privacy Policy, Terms & Conditions, Refund Policy)

  • User and staff access permissions

Proper setup in this section ensures smooth operations and compliance with Indian eCommerce rules.

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